The Marketing Specialty Diploma consists of 23 courses. Most are a combination of experiential classroom based lectures, workshops and seminars, small group discussions and presentations, role plays and debates. The program delivers current business concepts and real-life examples to illustrate a worldly view of the marketing and business environment.
This course introduces students to computer applications for business. An overview of computer hardware, terminology, and windows is followed by an introduction to the current widely used business software such as Microsoft Office. In particular, the students learn word processing; spreadsheets, the use of graphics for presentations with PowerPoint and the database create.
Skills and Benefits Acquired - Computer Software Skills, Presentation Skills, Spreadsheet Development
Business communications is designed to develop the writing skills of individuals who need excellent written and verbal communication skills in their business activities. This course provides a writing process of planning, drafting, and revising, which leads students through the complex process of creating and revising documents, and requires critical thinking about written and verbal communication. Business documents such as formal reports, letters and memos will be the basis of all assignments. Introduction to oral communications serves as a base for Business Communications 2.
Skills and Benefits Acquired - Communications, Writing, Presentation Skills, Formal Reporting
This course builds on the principles developed in Business Communications 1 by providing further guidance on developing communication skills. Students will gain insight into written and verbal communication including using technology to provide a high level of professionalism.
Skills and Benefits Acquired - Computer Software Skills, Writing, Presentation Skills
This course introduces the students to the construction and interpretation of financial systems, records, reports and statements, including how accurate and complete financial data is for a business to ensure its ongoing success. This course is the first in a series of courses to build a solid base in accounting from both a practical and a theoretical perspective.
Skills and Benefits Acquired - Analytical Skills, Calculations, Communications
This course is a continuation of the work stated in the course of Introduction to Accounting. This course provides the students with the introduction to the construction and interpretation of financial systems, records, reports, statements including how vital accurate and complete financial data is for a business to ensure its ongoing success.
Skills and Benefits Acquired - Calculations, Communications, Problem Solving
Improving organizational effectiveness by studying behavior in organizations is the focus of this course. Students develop the ability to evaluate their own behavior and that of others by critically examining performance and activities at the individual level, the group level, and the organizational level.
Skills and Benefits Acquired - Teamwork, Communications, Situational Problem Solving
This course is designed to provide the students with an overview of the marketing concept and how it can be applied to any type of organization or service. This course includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation and target market selection.
Skills and Benefits Acquired - Analytical Skills, Creativity, Situation Analysis
This course introduces students to the Canadian legal system, dispute resolution, and torts including product liability, contracts, sale of goods, agency, employment, business structures, personal and intellectual property, E-commerce and international trade.
Skills and Benefits Acquired - Legislative Knowledge, Critical Thinking, Communications
This course introduces the role of human resource management and its contribution to the effectiveness of organizations and their employees. In today's rapidly changing business world, organizations are realizing that their greatest asset is their employees, and that the effective management of people is a key factor in their overall success. This course provides an overview of essential human resource management concepts and techniques, specifically related to the main areas of human resource management activity. Whether you become a business owner, supervisor, manager or human resources professional, this course will provide you with helpful information and insights to help you deal with issues relating to people in organizations.
Skills and Benefits Acquired - Communications, Self Awareness, Team Management
This course is an exploration of problem-solving tools and strategies that can be applied to practical, every day dilemmas. Students will develop their analytical skills and improve their ability to confront confusion, ambiguity and fallacies in their daily life.
Skills and Benefits Acquired - Analytical Skills, Situational Problem Solving, Logic
This course introduces students to the principles of micro and macro economic theory. Topics of study include, market fundamentals, supply and demand, consumer and producer behavior, monopoly and competition, and the determination of national economic activity. The course prepares students to weigh political and economic issues as they relate to business ventures.
Skills and Benefits Acquired - Analytical Skills, Calculations, Communications
This course introduces the basic principles of financial valuation, including the time-value of money and the risk/return tradeoff; to develop tools for the quantitative analysis of corporate and/or individual financing and saving decisions, as well as of capital budgeting decisions.
Skills and Benefits Acquired - Analytical Skills, Calculations, Decision Making
This course focuses on how companies and organizations grow and compete in the global environment. Students look at cultures from an international perspective and how global differences are to be considered when looking at business and marketing strategies. Students are introduced to the unique characteristics of doing business internationally and various global business strategies. Emphasis is placed on the activities of market entry and business development strategies for a firm with international objectives.
Skills and Benefits Acquired - Communications, Intercultural Understanding, Problem Solving
This course discusses theories of leadership and provides practical advice for business leaders. The students will be exposed to a balance of theory and practice as they examine the major theories and research associated with leadership and managerial effectiveness in formal organizations.
Skills and Benefits Acquired - Teamwork, Research, Team Leadership
Strategic management in organizations is vital to the long-term effectiveness of any organization. This course introduces students to a variety of strategic processes including improving the quality of decision-making in a time-sensitive global environment. Students examine traditional principles of strategic management enhanced by contemporary new analytical concepts.
Skills and Benefits Acquired - Decision Making, Analytical Skills, Planning
This course introduces the methods and applications of statistics in business; data analysis, descriptive regression, data generations; sampling distributions; hypothesis testing; confidence intervals; inference in regression; linear programming and spreadsheet modeling.
Skills and Benefits Acquired - Analytical Skills, Calculations, Survey Design
Students will learn the methods and techniques of research that can be used to gain information for better business decision making. A focus on the customer and marketing is evident in this course however the knowledge gained in this course can be used in many aspects of business.
Skills and Benefits Acquired - Analytical Skills, Research, Problem Solving
Building on the knowledge and skills gained in previous Marketing courses, marketing to Business focuses on the marketing of products and services to business, business-owners, and other non-end user consumer group. Demand estimation will be a major component of this course.
Skills and Benefits Acquired - Demand Estimation, Communications, Sales
Marketing Strategy integrates all aspects of Marketing including, environmental scanning, SWOT, competitive analysis, segmentation strategies, and forecasting. This course will allow students to apply marketing concepts to real-world situations by testing their knowledge in the field of marketing. Students will be challenged to analyze cases involving the development and application of marketing strategy. Students will also be expected to develop a Marketing Plan in this course.
Skills and Benefits Acquired - Planning, Demand Estimation, Sales
Marketing Communications presents an overview of promotional strategies: advertising, sales promotion, direct marketing, event marketing, publicity, trade shows, and public relations. This course examines these areas of promotion on how each fits in the promotional mix and when they should be best used. Students will be provided with the tools to develop a strategy that incorporates advertising, sales promotion, public relations, and direct marketing. 21st Century strategies will use On-line Marketing and Social Media tools to maximize opportunities.
Skills and Benefits Acquired - Internet Skills, Analytical Skills, Communications
This course will explore the conceptual frameworks and practices associated with Internet Marketing. In particular, this course will examine how the Internet offers today's businesses the tools to help them operate and grow in a competitive market. This course will also demonstrate how the Internet can be used as a tool to help business achieve its objectives. Specific attention to Social Media and On-line Marketing will be addressed.
Skills and Benefits Acquired - Internet Skills, Social Media Skills, Analytical Skills
Through co-op students integrate paid, relevant work experience with their academic program. During the period of work experience, students become full time employees who are actively engaged in productive work. The co-op program provides students with coaching, work-site monitoring and employer evaluations. Students explore different career opportunities, apply their classroom learning and gain a deeper understanding of the material they have studied. The purpose of this time is to apply the theory and skills learnt throughout the program and observe professionals in practical situations. They will acquire situational-specific skills and identify areas that may need to be developed further. During this work term, the institution's faculty conducts work site visits and the employer evaluates the student's performance. Employers provide a written evaluation of the student's performance at the end of this work term.
Skills and Benefits Acquired - Communication, Workplace Skills, Situational Problem Solving
This course helps students prepare the required skills and knowledge they need to become and remain employed. They will learn the best known job search techniques to help them differentiate themselves from competition, find viable opportunities and make a case for why and how they will add value to prospective employers in today's competitive global economy.
Skills and Benefits Acquired - Job Search Skills, Presentation Skills, Sales Skills