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Program Description


computerized accounting and office diploma cpa pcp in vancouver The Marketing Specialty Diploma consists of 23 courses. Most are a combination of experiential classroom based lectures, workshops and seminars, small group discussions and presentations, role plays and debates. The program delivers current business concepts and real-life examples to illustrate a worldly view of the marketing and business environment. Students receive specialized training along with the interpersonal, organizational, computer, decision-making and practical skills needed to start a successful career in today’s fast-changing business world. The program is further enhanced with business case studies, projects and hands-on training. The Co-op course consists of 16 weeks of co-op training - students will be placed at one of various businesses. The purpose of co-op placement is to apply the theory and skills learned throughout the program and observe professionals working in practical situations

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Employment Opportunities

  • Advertising

  • Public Relations

  • Marketing Director

  • Event Marketing

  • Internet Marketing

  • Sales

  • Database Marketing

  • Hospitality Worker


Career Centre Marketing View All Jobs in Marketing at the Brighton College Career Centre >>>

Course Format


This program is 80 weeks duration: 64 weeks instruction, 16 weeks Co-op.

Course Descriptions

COURSE CODECOURSE NAMEHOURS

BAF 110 Business Computer Applications (75)

Description: This course introduces students to computer applications for business. An overview of computer hardware, terminology, and windows will be followed with current widely used business software such as Microsoft Office. In particular, word processing, spreadsheets, the use of graphics for presentations with PowerPoint and today’s productivity from the Web. The use of social media in today’s business environment is a growing and important topic. A blend of theory and practice will ensure a high level of understanding of these topics.

BAF 120 Business Communications 1 (75)

Description: Business communications is designed to develop the writing skills of individuals who need excellent written and verbal communication skills in their business activities. This course provides a writing process of planning, drafting, and revising which leads students through the complex process of creating and revising documents, and requires critical thinking about written and verbal communication. Business documents such as formal reports, letters and memos will be the basis of all assignments. Introduction to oral communications serves as a base for Business Communications 2.

BAF 130 Business Communications 2 (75)

Description: This course builds on the principles developed in Business Communications 1 by providing further guidance on developing communication skills. Students will gain insight into written and verbal communication including using technology to provide a high level of professional to the message.

BAF 140 Introduction to Accounting (75)

Description: This course introduces the students to the construction and interpretation of financial systems, records, reports and statements, including how accurate and complete financial data is essential for the successful business to ensure ongoing success. This course is the first in a series of courses to build a solid base in accounting from both a practical and a theoretical perspective.

BAF 150 Financial Accounting (75)

Description: This course is a continuation of the work begun in the course of Introduction to Accounting. This course provides the students with the introduction to the construction and interpretation of financial systems, records, reports, statements including how vital accurate and complete financial data is essential for the successful business to ensure ongoing success.

BAF 160 Organizational Behavior (75)

Description: Improving organizational effectiveness by studying behavior in organizations is the focus of this course. Students develop the ability to evaluate their own behavior and that of others by critically examining performance and activities at the individual level, the group level, and the organizational level.

BAF 170 Marketing - A Global Managerial Approach (75)

Description: Designed to provide the students with an overview of the marketing concept and how it can be applied to any type of organization or service. This course includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation and target market selection.

BAF 180 Business Law (75)

Description: This course introduces students to the Canadian legal system, dispute resolution, and torts including product liability, contracts, sale of goods, agency, employment, business structures, personal and intellectual property, E-commerce and international trade.

BAF 210 Human Resource Management (75)

Description: This course introduces the role of human resources management and its contribution to the effectiveness of organizations and their employees. In today’s rapidly changing business world, organizations are realizing that their greatest asset is their employees, and that the effective management of people is a key factor in their overall success. This course provides an overview of essential human resources management concepts and techniques, specifically related to the main areas of human resources management activity. Whether you become a business owner, supervisor, manager or human resources professional, this course will provide you with helpful information and insights to help you deal with issues relating to people in organizations.

BAF 220 Introduction to Logical & Critical Thinking (75)

Description: This course is an exploration of the tools for dealing with everyday and technical arguments and concepts. The course also train student to gain the skills of analysis and resolution of confusions, ambiguities, and fallacies.

BAF 230 Economics for Business (75)

Description: This is a principles economics course that introduces concepts, theories and issues of micro and macro economics. This course investigates economic analysis, focusing on fundamentals of markets, supply and demand, consumer and producer behavior, and monopoly and competition. The course also presents a challenging overview of the workings of an economy and stresses measurement and determination of national economic activity, the role of monetary and fiscal policy, and the understanding of inflation, unemployment and growth in an international environment. Students apply economic analysis to decision-making and forecasting issues in business, industry, and government. The course prepares students to weigh political and economic issues as they relate to business ventures.

BAF 240 Business Finance (75)

Description: This course introduces the basic principles of financial valuation, including the time-value of money and the risk/return tradeoff; develop tools for the quantitative analysis of corporate and/or individual financing and saving decisions, and of capital budgeting decisions.

BAF 250 International Marketing Strategy (75)

Description: This course focuses on how companies and organizations grow and compete in the global environment. Students look at cultures from an international perspective and how these differences are to be considered when looking at business and marketing strategies. Students are introduced to specific unique characteristics of doing business globally and various global business strategies. Emphasis is placed on the activities of market entry and business development strategies for a firm with international objectives.

BAF 260 Leadership (75)

Description: This course discusses theories of leadership and provides practical advice for business leaders. The student will be exposed to a balance of theory and practice as it surveys the major theories and research on leadership and managerial effectiveness in formal organizations.

BAF 270 Strategic Management (75)

Description: Strategic management in organizations is vital to the long-term effectiveness of any organization. This strategy course introduces students to the strategic process including improving the quality of decision-making in a time-sensitive global environment. Students utilize the principles of strategic management enhanced by contemporary new analytical concepts.

BAH 320 Business and Quantitative Methods (75)

Description: This course introduces the methods and applications of statistics in business; data analysis, descriptive regression, data generations; sampling distributions; hypothesis testing; confidence intervals; inference in regression; linear programming and spreadsheet modeling.

BAM 330 Marketing Research (75)

Description: Students will learn the methods and techniques of research that can be used to gain good information for better business decision making. A focus on the customer and marketing is evident in this course however the knowledge gained in this course can be used in many aspects of business.

BAM 340 Marketing to Business (75)

Description: Building on the knowledge and skills gained in previous Marketing courses, marketing to Business focuses on the marketing of products and services to business, business-owners, and other non-end user consumer group. Demand estimation will be a major component of this course.

BAM 350 Marketing Strategy (75)

Description: Marketing Strategy integrates all aspects of Marketing; including, environmental scanning, SWOT, competitive analysis, segmentation strategies, and forecasting. This course will allow students to apply marketing concepts to real-world situations by testing their knowledge in the field of marketing. Students will be challenged to analyze cases involving the development and application of marketing strategy. Students will also be expected to develop a Marketing Plan in this course.

BAM 360 Marketing Communications (75)

Description: Marketing Communications presents an overview of promotional strategies: advertising, sales promotion, direct marketing, event marketing, publicity, trade shows, and public relations. This course examines those areas of promotion on how each fits in the promotional mix and when they should be best used. Students will be provided with the tools to develop a strategy that incorporates advertising, sales promotion, public relations, and direct marketing. 21st Century strategies will use On-line Marketing and Social Media tools to maximize opportunities.

BAM 370 Web Marketing (75)

Description: This course will explore the conceptual frameworks and practices associated with Internet Marketing. In particular, this course will examine how the Internet offers today’s businesses the tools to help them operate and grow in a competitive marketplace. This course will also demonstrate how the Internet can be used as a tool to help business achieve its objectives. Specific attention to Social Media and On-line Marketing uses will be addressed.

BAF 500 Co-op (4 Mths)

Description: Through co-op, students integrate paid, relevant work experience with their academic program. During periods of work experience, students become full time employees who are actively engaged in productive work. The co-op program provides students with coaching, work-site monitoring and employer evaluations. Students explore different career opportunities, apply their classroom learning and gain a deeper understanding of the material they have studied. The purpose of this time is to apply the theory and skills learned throughout the program and observe professionals in practical situations. They will acquire situational-specific skills and identify areas that may need to be developed further. During this work term, the institution’s faculty conducts work site visits and the employer evaluates the student’s performance. Employers provide a written evaluation of the student’s performance at the end of this work term.

BAF 600 Employment Readiness (25)

Description: This course helps students prepare the required skills and knowledge they need to become and remain employed. They will learn the best known job search techniques to help them differentiate themselves from competition, find viable opportunities and make a case for why and how they will add value to prospective employer in today’s competitive global economy.

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